The Educated Marketer


Getting Followed on Twitter

by Leah Peters | Mar 22, 2016

 |  college recruiting strategies, social media recruiting strategy

500 million tweets are sent out a day by more than 300 million active Twitter users.

That’s a lot of tweeting.

Part of Twitter’s appeal lies in how effective and concise it is. Twitter bios are 160 characters, maximum, and tweets are 140 characters, maximum. When it comes to your bio, you definitely want to take full advantage of the space you’re given (use it up, optimize it with hashtags, and make sure it has a great image for the profile picture!) but in individual tweets, we’ve found that shorter than 140 characters is actually better! Studying the data reveals that top tweets average around 70 characters (with spaces) and include images and links.

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Blogging For Enrollment

by Leah Peters | Mar 18, 2016

 |  inbound marketing, social media recruiting strategy

For a while now, we’ve been hearing pundits proclaim that blogs are dead. People’s attention spans are shorter!

Social media not loyalty to a particularly blog, drives content sharing! We’ve looked at the data, though, and we just don’t buy the line that blogging is dead. Sure, blogging has changed a lot over the years, but the basic format of a blog: essentially, a frequently updated page on your website is a winner for search engine rankings—not to mention an excellent way to share valuable content and communicate effectively with your prospective students. The data on blogging is pretty convincing, too: studies have shown that organizations that blog receive greater than 50% more web traffic than organizations who do not blog!

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Create Fabulous Content

by Leah Peters | Mar 08, 2016

 |  inbound marketing, social media recruiting strategy


We’ve reached the point where we need to talk about the engine that drives inbound—great content.

By now, you understand that inbound marketing is about drawing prospective customers in rather than pushing your message out. You understand that it’s about creating an inviting virtual space and extending a hand for leads to get in touch and stay in touch. You understand that it’s about listening as much as (or more than!) you speak, understanding what your prospective students are looking for and where they’re looking for it, and here’s where we reach the question of content: what is it, and what makes it great?

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Inbound: Make It Worth Paying Attention To

by Leah Peters | Mar 03, 2016

 |  college recruiting strategies, inbound marketing, social media recruiting strategy


Are we pretty safe in assuming that at one point or another, you’ve shared something you read or watched on the internet?

Come on, you know you have. Perhaps you’ve emailed an interesting article to a friend or colleague (the digital version of clipping a newspaper article and mailing it in an envelope!), shared a moving or inspiring image or blog post to your Facebook wall, tweeted an irresistible offer for a free or discounted ebook—or maybe you’ve even shared one of those ubiquitous videos of animals doing something cute. (No judgment here—after all, who can resist cute baby animals?!)

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You'll Be Surprised How Inbound Marketing Has Changed Student Recruitment

by Leah Peters | Mar 01, 2016

 |  college recruiting strategies, social media recruiting strategy

The first source of information students get about a college comes from the Internet. But inbound marketing methodology goes way beyond SEO.

What student recruitment used to mean

Cold calls. Bulk mailings. Conferences.

We’re not saying that those things are better left to the past—but it is important to know that these days, as many as 97% of students initiate contact with the college or university they eventually apply to.

That means they’re looking for you before you’re looking for them. And because they’re looking, you need to be ready to be found.

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Your School Needs Inbound Marketing--Now!

by Leah Peters | Feb 18, 2016

 |  college recruiting strategies, college recruitment plan, email lead generation, social media recruiting strategy

College enrollment continues to decline, and older marketing methods aren’t working as well.

College enrollment is down.

Since the spring of 2011, colleges and universities across the nation have lost over 1 million enrollments. While most of that decline has come from a reduction in students age 24 and over—who are headed back into the workforce as the economy improves—it’s also true that smaller, private colleges and universities are experiencing a decline in enrollment, finding it difficult to compete with the larger financial aid packages offered by institutions with bigger endowments.

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Inbound Marketing Cheat Sheet

by Leah Peters | Feb 12, 2016

 |  college recruitment plan, college recruitment strategy, email lead generation, social media recruiting strategy

It’s the greatest innovation in student recruitment since the advent of the college website. Here’s what you need to know.

What is Inbound Marketing?

Step 1: Attract. Draw them in.

Traditional marketing is outbound—it’s all about pushing your message out by paying for ads, making cold calls, sending direct mail, and purchasing email lists.

We like to think of it as the crop dusting method. You scatter your message far and wide, and hope it sticks in the right places: that is, that it’ll make it to your target audience.

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Why Recruiters Love Inbound Marketing

by C. Grant & Company | Jan 26, 2016

 |  college recruiting strategies, college recruitment plan, email lead generation, social media recruiting strategy

Learn how to implement inbound marketing methodology to generate leads and increase student applications.

Prospective Students, Proactive Students

Today’s consumers—including prospective students and their parents—don’t sit back and wait for information to come to them.

Think about it: are you more likely to hang on to and browse through fistfuls of brochures and direct-mail glossies that may or may not be offering anything of interest—or are you more likely to search online for the answers to your questions and the solution to your needs?
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Overcome Your Fear of Inbound Marketing Methodology

by C. Grant & Company | Oct 28, 2015

 |  college recruitment plan, college recruitment strategey, email lead generation, social media recruiting strategy

“Outbound marketing is dead.”

That’s what marketing professionals at the industry-leading marketing platform HubSpot believe.Today’s consumers, like today’s prospective students, have had it with the old methods of marketing.
They ignore your ads.
They hang up on your cold-calls. Actually, they don’t pick them up to begin with.
They don’t want to feel like you’re selling something.

What we’ve been seeing in recent years is a major disruption in the way marketing works, based on a seismic shift in how prospective students -- along with all other consumers -- behave.

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6 Rules for Social Media Recruiting Strategy According to Inbound Marketing Methodology

by C. Grant & Company | Oct 26, 2015

 |  college recruitment plan, college recruitment strategy, email lead generation, social media recruiting strategy


No inbound marketing strategy is complete without a robust social media presence. If you’re not using social media to the fullest, there’s simply no way that prospective students will see the great content you’re putting out there.

But there’s more to building a sturdy foundation in social media than setting up accounts with Twitter, Facebook, Instagram, and just pushing content out there. That’s not social media marketing, and it’s not going to help you attain your goals.

To successfully leverage social media as part of inbound marketing methodology, here are some of the things you’ve got to know.

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