500 million tweets are sent out a day by more than 300 million active Twitter users.
That’s a lot of tweeting.
Part of Twitter’s appeal lies in how effective and concise it is. Twitter bios are 160 characters, maximum, and tweets are 140 characters, maximum. When it comes to your bio, you definitely want to take full advantage of the space you’re given (use it up, optimize it with hashtags, and make sure it has a great image for the profile picture!) but in individual tweets, we’ve found that shorter than 140 characters is actually better! Studying the data reveals that top tweets average around 70 characters (with spaces) and include images and links.