We’ve covered many ways that inbound marketing could be perfect for your institution. It gives you a chance to really have a conversation with your prospective students and get to know them. According to Hubspot, it’s up to 61% less expensive than traditional marketing. It even produces higher-quality leads than your old tried-and-true tactics.
By now you understand that inbound marketing is all about drawing prospective customers in, rather than pushing your message out. You understand it’s about creating a virtual space and extending a hand for leads to get in touch and stay in touch. You understand it’s about listening as much as you speak and understanding what your prospective students want out of an education.
You understand that content is the engine that drives inbound marketing.