The Educated Marketer

 

Your Marketing Is Out of Sync With Prospective Students

by Leah Peters | Jun 01, 2016

 |  college recruitment strategy, inbound marketing, social media recruiting strategies

 

Is your admissions team prepared to use inbound marketing methodology to effectively recruit digital natives?

Is your marketing strategy hopelessly analog in a digital world? Are you dialing a rotary when your prospective students are tapping on touchscreens and paying for radio spots when they're listening to podcasts?

Read on if you suspect you may be a marketing dinosaur...and learn how not to go extinct.

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What Your Competitors Can Teach You About Inbound Marketing

by Leah Peters | Nov 11, 2015

 |  college recruitment, college recruitment strategy, inbound marketing, social media recruiting strategies

 

How the most successful companies are changing what ‘advertising’ means.

Just because your college or university has a marketing budget that’s closer to “shoestring” than “sizable” doesn’t mean that you can’t compete against larger institutions with bigger checkbooks.

As industry-leading blog HubSpot put it, the marketing strategy we call inbound marketing methodology “helps level the playing field for marketers with less budget, and more brains.”

Even if you’re lucky to have abundant marketing funds at your disposal, you can learn a lot from companies big and small that leverage the power of inbound to see their sales grow.

Here are some of the ways successful companies are using inbound marketing:

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3 Signs Your Marketing Methodology Is Out of Sync With Prospective Students

by Leah Peters | Nov 09, 2015

 |  college recruitment strategy, inbound marketing, social media recruiting strategies

 

Is your admissions team prepared to use inbound marketing methodology to effectively recruit digital natives?

Is your marketing strategy hopelessly analog in a digital world? Are you dialing a rotary when your prospective students are tapping on touchscreens and paying for radio spots when they're listening to podcasts?

Read on if you suspect you may be a marketing dinosaur...and learn how not to go extinct.

1. Most of your marketing efforts involve advertising

Does your enrollment management strategy rely heavily on advertising?

How much of your budget is currently allocated for purchasing ads?

If you’re a higher education marketing professional and you’re trying to use advertisements to do the work of marketing for you, chances are, it’s not going to go very well.

Traditional advertising isn’t working so well these days. Why should a consumer -- or a prospective applicant -- trust your messaging about the institution you represent? When today’s rising juniors and seniors (and their parents!) start thinking about college, your advertisements may well be off their radar entirely.

Digital natives -- young people who’ve grown up connected to the Internet -- are great at ignoring your ads. That’s the bad news. Spend all you want, but those rented lists and purchased ads won’t do much good when you’re putting them in front of people who’ve grown up as experts in tuning them out.

So how do digital natives make purchasing decisions?

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