Diversify your higher education lead generation strategies with the power of Inbound Marketing. From using social media to creating compelling offers, here’s how to boost student enrollment.
A changing landscape
You don’t need us to tell you that the landscape of higher education has changed dramatically in recent years. The economic downturn, changing educational technology, and shifting regulations have all contributed to a climate of fear and anxiety when it comes to the value of a college degree—are student loans worth it? What can a campus experience offer me that a MOOC or other online course can’t? Is there any value in studying the liberal arts or business in today’s economy?
Additionally, the way that higher education marketers connect with prospective students has changed dramatically. Once upon a time, rising juniors and seniors attended college fairs, riffled through viewbooks, and took calls from recruitment counselors.
These days, the best lead generation strategies for higher education are digital. And by that we don’t simply mean that colleges and universities should have websites and pay for online ads—though of course, having a website is pretty much a non-negotiable.
Instead, when we think of the best lead generation strategies, what rises to the top for us is the strategy known as inbound marketing.