The Educated Marketer


Why Colleges Must Understand Generation Z

by Mark Neal | Dec 20, 2016

 |  college recruitment, Gen Z



Like the generations before it, Gen Z has special characteristics that make
it unique. Understanding these characteristics is essential to higher ed marketers trying to effectively reach this upcoming generation with the right marketing messages and content. If you are banging out messages that aren't resonating with your prospects, you may be missing opportunities to convert those prospects into students.


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