The Educated Marketer

 

How To Double The Effectiveness of Your Recruitment Communications (At Half the Cost)

by C. Grant & Company | Oct 20, 2015

 |  college recruiting strategies, college recruitment plan, email lead generation, social media recruiting strategy

Do what you’re already doing…but do it better.

You’re already telling the story of your institution through your existing promotional materials -- you’ve got your viewbooks, your virtual tour, your mobile-friendly site, your professional, articulate admissions counselors ready and waiting to talk to prospective students.

You’ve even got tasteful, well-placed ads and some premium purchased email lists. What more do you need?

You need inbound marketing methodology.

One thing we love about inbound is this: it doesn’t have to replace -- or displace -- the strategies you’ve already got in place. Instead, inbound marketing methodology works alongside your existing promotional strategies. It amplifies the messaging you’re already putting out there, and helps open up new and exciting channels to communicate with the right people at the right time.

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4 Reasons Schools are Adding Inbound Marketing Methodology to Their Promotional Mix

by C. Grant & Company | Oct 15, 2015

 |  college recruiting strategies, college recruitment plan, email lead generation, social media recruiting strategy

#1 -- It’s Cost Effective

Schools are adding inbound marketing methodology to their promotional mix because it offers an amazing return-on-investment (ROI) when compared to traditional, outbound marketing strategies like direct mail.

In fact, inbound marketing strategies have been found to be remarkably cost effective -- costing 62% less per lead than traditional marketing methods.

Implementing inbound marketing methodology can work alongside your institution’s existing website and email platforms -- it doesn’t require huge new investments in Web and IT tech. The sophisticated technology that supports inbound marketing automation allows you to manage increased contact with prospects without additional investment.

The software supporting this marketing program allows us to evaluate what’s working and what’s not. All efforts and strategies are tested and tracked, and all results are integrated into a single report that lets you assess the return on your investment.

Even better? Inbound marketing campaigns don’t have an endpoint. They don’t require additional investment over time. Thanks to the powerful automation capabilities, inbound marketing promotes your institution indefinitely.

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5 Simple Inbound Marketing Methodology Hacks

by C. Grant & Company | Oct 13, 2015

 |  college recruitment plan, email lead generation, social media recruiting strategy

 

1. Create great content

Effective content marketing starts with great content -- and great content doesn’t feel like great advertising; it feels like the kind of thing that actually grabs your interest and distracts you from whatever it is you're supposed to be doing. We all know that the best publicity is the kind you don’t pay for -- it’s the kind you earn simply by being remarkable at what you do.

So it is with inbound marketing -- you begin by creating great content around the questions that your prospective student most wants answered:

  • Which college in my area is most affordable?
  • How do I decide which colleges to apply to?
  • What are the best hints for writing a college admissions essay?
  • Why should I choose a private college?
  • When should I start prepping for the SAT?

By coming up with the kind of valuable, shareable, findable information that rising juniors and seniors are looking for, you’ll show up on their radar organically by rising to the top of the search engine results with compelling, well-crafted, valuable content.

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The Ultimate Cheat Sheet on Inbound Marketing Methodology

by C. Grant & Company | Oct 09, 2015

 |  college recruitment plan, college recruitment strategy, email lead generation, social media recruiting strategy

What is Inbound Marketing?

Step 1: Attract. Draw them in.

Traditional marketing is outbound -- it’s all about pushing your message out by paying for ads, making cold calls, sending direct mail, and purchasing email lists.

We like to think of it as the crop dusting method. You scatter your message far and wide, and hope it sticks in the right places: that is, that it’ll make it to your target audience.

Inbound Marketing is different. Inbound is all about attracting the attention of your ideal consumer or applicant. It’s about earning your place in their attention.

To attract hummingbirds you plant the kinds of flowers they love in places that are their natural habitat. To attract the attention of the right kinds of students, you’ve got to create the kind of content they’ll come looking for in the places they’ll be looking for it.

How do you attract your ideal applicant? By creating great content, of course -- the kind that’s clickable, share-worthy, and worth coming back for.

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How Inbound Marketing Methodology Has Changed Student Recruitment (You’ll Be Surprised!)

by C. Grant & Company | Oct 07, 2015

 |  college recruiting strategies, college recruitment plan, email lead generation, social media recruiting strategy

What student recruitment used to mean

Cold calls. Bulk mailings. Conferences.

We’re not saying that those things are better left to the past -- but it is important to know that these days, as many as 97% of students initiate contact with the college or university they eventually apply to.

That means they’re looking for you before you’re looking for them. And because they’re looking, you need to be ready to be found.

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Why Recruiters Love Inbound Marketing Methodology (And You Should, Too!)

by C. Grant & Company | Oct 02, 2015

 |  college recruiting strategies, college recruitment plan, email lead generation, social media recruiting strategy

Prospective students, proactive students

Today’s consumers -- including prospective students and their parents -- don’t sit back and wait for information to come to them.

Think about it: are you more likely to hang on to and browse through fistfuls of brochures and direct-mail glossies that may or may not be offering anything of interest -- or are you more likely to search online for the answers to your questions and the solution to your needs?
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