Do what you’re already doing…but do it better.
You’re already telling the story of your institution through your existing promotional materials -- you’ve got your viewbooks, your virtual tour, your mobile-friendly site, your professional, articulate admissions counselors ready and waiting to talk to prospective students.
You’ve even got tasteful, well-placed ads and some premium purchased email lists. What more do you need?
You need inbound marketing methodology.
One thing we love about inbound is this: it doesn’t have to replace -- or displace -- the strategies you’ve already got in place. Instead, inbound marketing methodology works alongside your existing promotional strategies. It amplifies the messaging you’re already putting out there, and helps open up new and exciting channels to communicate with the right people at the right time.