The Educated Marketer

 

Inbound Marketing--It's Not a Gimmick

by Leah Peters | Apr 12, 2016

 |  college recruiting strategies, college recruitment plan, email lead generation

It’s not a gimmick. It’s not too good to be true. It’s inbound marketing.

Do what you’re already doing…but do it better.

You’re already telling the story of your institution through your existing promotional materials—you’ve got your viewbooks, your virtual tour, your mobile-friendly site, your professional, articulate admissions counselors ready and waiting to talk to prospective students.

You’ve even got tasteful, well-placed ads and some premium purchased email lists. What more do you need?

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5 Simple Inbound Marketing Hacks

by Leah Peters | Mar 30, 2016

 |  college recruitment plan, email lead generation, social media recruiting strategy

 

Inbound marketing methodology doesn’t have to be a mystery. Here’s what you need to know to get going with an inbound strategy for higher education marketing.

1. Create great content

Effective content marketing starts with great content -- and great content doesn’t feel like great advertising; it feels like the kind of thing that actually grabs your interest and distracts you from whatever it is you're supposed to be doing. We all know that the best publicity is the kind you don’t pay for -- it’s the kind you earn simply by being remarkable at what you do.

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Inbound vs. Outbound (hint: inbound’s going to win!)

by Leah Peters | Mar 10, 2016

 |  college recruitment strategey, inbound marketing, email lead generation

Take a deep breath. You can do this—you have nothing to lose but that poor ROI.

 
“Outbound marketing is dead.”
 
That’s what marketing professionals at the industry-leading marketing platform HubSpot believe. Today’s consumers, like today’s prospective students, have had it with the old methods of marketing.
 
They ignore your ads.
 
They hang up on your cold-calls. Actually, they don’t pick them up to begin with.
They don’t want to feel like you’re selling something.
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Your School Needs Inbound Marketing--Now!

by Leah Peters | Feb 18, 2016

 |  college recruiting strategies, college recruitment plan, email lead generation, social media recruiting strategy

College enrollment continues to decline, and older marketing methods aren’t working as well.

 
College enrollment is down.

Since the spring of 2011, colleges and universities across the nation have lost over 1 million enrollments. While most of that decline has come from a reduction in students age 24 and over—who are headed back into the workforce as the economy improves—it’s also true that smaller, private colleges and universities are experiencing a decline in enrollment, finding it difficult to compete with the larger financial aid packages offered by institutions with bigger endowments.

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Inbound Marketing Cheat Sheet

by Leah Peters | Feb 12, 2016

 |  college recruitment plan, college recruitment strategy, email lead generation, social media recruiting strategy

It’s the greatest innovation in student recruitment since the advent of the college website. Here’s what you need to know.

What is Inbound Marketing?

Step 1: Attract. Draw them in.

Traditional marketing is outbound—it’s all about pushing your message out by paying for ads, making cold calls, sending direct mail, and purchasing email lists.

We like to think of it as the crop dusting method. You scatter your message far and wide, and hope it sticks in the right places: that is, that it’ll make it to your target audience.

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Why Recruiters Love Inbound Marketing

by C. Grant & Company | Jan 26, 2016

 |  college recruiting strategies, college recruitment plan, email lead generation, social media recruiting strategy

Learn how to implement inbound marketing methodology to generate leads and increase student applications.

Prospective Students, Proactive Students

Today’s consumers—including prospective students and their parents—don’t sit back and wait for information to come to them.

Think about it: are you more likely to hang on to and browse through fistfuls of brochures and direct-mail glossies that may or may not be offering anything of interest—or are you more likely to search online for the answers to your questions and the solution to your needs?
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Overcome Your Fear of Inbound Marketing Methodology

by C. Grant & Company | Oct 28, 2015

 |  college recruitment plan, college recruitment strategey, email lead generation, social media recruiting strategy

“Outbound marketing is dead.”

That’s what marketing professionals at the industry-leading marketing platform HubSpot believe.Today’s consumers, like today’s prospective students, have had it with the old methods of marketing.
They ignore your ads.
They hang up on your cold-calls. Actually, they don’t pick them up to begin with.
They don’t want to feel like you’re selling something.

What we’ve been seeing in recent years is a major disruption in the way marketing works, based on a seismic shift in how prospective students -- along with all other consumers -- behave.

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6 Rules for Social Media Recruiting Strategy According to Inbound Marketing Methodology

by C. Grant & Company | Oct 26, 2015

 |  college recruitment plan, college recruitment strategy, email lead generation, social media recruiting strategy

 

No inbound marketing strategy is complete without a robust social media presence. If you’re not using social media to the fullest, there’s simply no way that prospective students will see the great content you’re putting out there.

But there’s more to building a sturdy foundation in social media than setting up accounts with Twitter, Facebook, Instagram, and just pushing content out there. That’s not social media marketing, and it’s not going to help you attain your goals.

To successfully leverage social media as part of inbound marketing methodology, here are some of the things you’ve got to know.

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Why Your School Needs to Consider Inbound Marketing Methodology -- and FAST!

by C. Grant & Company | Oct 22, 2015

 |  college recruiting strategies, college recruitment plan, email lead generation, social media recruiting strategy

College enrollment is down.

Since the spring of 2011, colleges and universities across the nation have lost over 1 million enrollments.

While most of that decline has come from a reduction in students age 24 and over -- who are headed back into the workforce as the economy improves -- it’s also true that smaller, private colleges and universities are experiencing a decline in enrollment, finding it difficult to compete with the larger financial aid packages offered by institutions with bigger endowments.
The other advantage that some institutions have? Visibility. Prospective students know the name of the school and what they’re known for. And because 97% of college applicants initiate contact with the college or university they attend, that means they know about you long before you know about them.

 

 

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How To Double The Effectiveness of Your Recruitment Communications (At Half the Cost)

by C. Grant & Company | Oct 20, 2015

 |  college recruiting strategies, college recruitment plan, email lead generation, social media recruiting strategy

Do what you’re already doing…but do it better.

You’re already telling the story of your institution through your existing promotional materials -- you’ve got your viewbooks, your virtual tour, your mobile-friendly site, your professional, articulate admissions counselors ready and waiting to talk to prospective students.

You’ve even got tasteful, well-placed ads and some premium purchased email lists. What more do you need?

You need inbound marketing methodology.

One thing we love about inbound is this: it doesn’t have to replace -- or displace -- the strategies you’ve already got in place. Instead, inbound marketing methodology works alongside your existing promotional strategies. It amplifies the messaging you’re already putting out there, and helps open up new and exciting channels to communicate with the right people at the right time.

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