It’s not a gimmick. It’s not too good to be true. It’s inbound marketing.
Do what you’re already doing…but do it better.
You’re already telling the story of your institution through your existing promotional materials—you’ve got your viewbooks, your virtual tour, your mobile-friendly site, your professional, articulate admissions counselors ready and waiting to talk to prospective students.
You’ve even got tasteful, well-placed ads and some premium purchased email lists. What more do you need?