Making sure you’re on the cutting edge of student recruitment marketing.
Between Good and Great
Mark Twain said that the difference between the exact right word and the almost right word is the difference between lightening and a lightening bug.
For our purposes, the difference between good marketing and great marketing is the same: between a bolt of lightening and a lightening bug. Both are pretty incredible, if you think about it, but while a lightening bug captures the attention of a few people for a while, an impressively timed bolt of lightening can really make an unforgettable impression.
Anyone, with enough determination and hard work, can be good at what they do -- but to be great takes something more.