The Educated Marketer

 

Between Good College Recruiters and Great College Recruiters

by Leah Peters | Nov 02, 2016

 |  college recruitment, inbound marketing

Making sure you’re on the cutting edge of student recruitment marketing.

Between Good and Great

Mark Twain said that the difference between the exact right word and the almost right word is the difference between lightening and a lightening bug.

For our purposes, the difference between good marketing and great marketing is the same: between a bolt of lightening and a lightening bug. Both are pretty incredible, if you think about it, but while a lightening bug captures the attention of a few people for a while, an impressively timed bolt of lightening can really make an unforgettable impression.

Anyone, with enough determination and hard work, can be good at what they do -- but to be great takes something more.

Read More

When Does the Admissions Funnel Really Begin?

by Leah Peters | Oct 26, 2016

 |  college recruitment, inbound marketing

There’s way more to inbound marketing for higher education than a blog and a Twitter account.

The First Moment of Truth

In Brian Solis’ book The End of Business as Usual, he discusses the fact that prior to the dawn of the digital age, marketers had a great deal of control over when and how potential customers -- for our purposes, prospective students -- first encountered your brand. It might have been when they walked past your product in a brick-and-mortar store. It might have been when you sent out direct mailings -- like that glossy viewbook.

For colleges and universities, the situation has always been a little different -- for many schools, reputations precede the moment of first encounter. Even then, though, prior to the digital age, higher education marketers had much more control over what prospective students and their parents heard about your institution, and from where, and when.

Read More

Get Your Inbound Marketing For Higher Education Game Going

by Leah Peters | Oct 19, 2016

 |  college recruitment, inbound marketing

Just getting started with inbound? You may be wondering, “how is this different from advertising?”

Let’s be clear: inbound marketing does not equal advertisements. It’s a different plan altogether.

We like this post by Scott Lambert that gives a comprehensive overview of inbound, and, most importantly, shows its relevance to anyone who’s trying to reach a market with any kind of message or product:

You don’t have to make your living in the business of marketing to benefit from a comprehensive, well-executed inbound marketing strategy. And you don’t have to be a sales professional to understand the necessity of having an effective sales strategy. But, you do need to have a basic grasp of the differences between inbound and outbound marketing in order to help increase your sales and revenue.

Ready to learn more? We thought so. Here’s a good place to get your inbound game going!

Read More

What Highly Effective Higher Education Marketers Do

by Leah Peters | Oct 11, 2016

 |  college recruitment, inbound marketing

What the best higher education marketing professionals do…and how you can learn from their practices.

No doubt about it: marketing’s an art. What takes off and what doesn’t sometimes depends upon unseen and untraceable factors.

But highly effective marketers know the habits of mind, life, and work that set their feet on the path to success. Here are seven habits of highly effective higher education marketers:

Read More

What Makes or Breaks a Higher Education Marketing Campaign?

by Leah Peters | Oct 04, 2016

 |  college recruitment, inbound marketing

There’s good news and bad news about what makes or breaks a higher education marketing campaign.

The college decision-making process has changed for prospective students and their parents—while many higher education marketing strategies have remained just as they were in the days of snail mail and un-ironic vinyl records.

Today’s college students are far more likely to initiate contact with the colleges and universities that they’re interested in.

Did you catch that? Your prospective students are likely to know about you before you know about them.

It’s scary—and exciting.

Read More

Five Qualities That Set Great Student Recruitment Marketing Above the Rest

by Leah Peters | Sep 27, 2016

 |  college recruitment, inbound marketing

The traits that put great marketing head and shoulders above the rest.

You already know that traditional advertisements are less effective than ever, particularly among the populations that higher education marketing professionals are trying to reach. They’re reaching for their phones 1,500 times per week and toss bulk mailings into the recycling bin without a second glance. Paid sidebar ads? They install blockers or tune them out.

These days, people are more likely to rely on the collective wisdom of people in their social networks than on the marketing copy that comes their way. Prospective students, their parents, and savvy marketers know that what a company or institution says about itself is less important than what other people are saying about it -- particularly online.

Read More

3 Online Recruitment Marketing Metrics

by Leah Peters | Sep 21, 2016

 |  college recruitment, inbound marketing

Which numbers matter in digital student recruitment -- and which numbers you can ignore.

Why metrics matter

Too many professional marketers would rather think that great results are more a question of luck than strategy -- but that’s not the case at all. Gone are the days of rolling out a campaign and crossing your fingers. These days, marketers can use real data to figure out what marketing strategies actually work, and which ones don’t

Read More

Useful Resources on Inbound Marketing that You'll Love

by Leah Peters | Sep 12, 2016

 |  college recruitment, inbound marketing

We've searched the web for the content that’s worth taking a look at. Give these links a moment of your time -- and up your marketing game!

Just getting started with inbound? You may be wondering, “how is this different from advertising?”

Let’s be clear: inbound marketing does not equal advertisements. It’s a different plan altogether.

We like this post by Scott Lambert that gives a comprehensive overview of inbound, and, most importantly, shows its relevance to anyone who’s trying to reach a market with any kind of message or product:

You don’t have to make your living in the business of marketing to benefit from a comprehensive, well-executed inbound marketing strategy. And you don’t have to be a sales professional to understand the necessity of having an effective sales strategy. But, you do need to have a basic grasp of the differences between inbound and outbound marketing in order to help increase your sales and revenue.

Ready to learn more? We thought so. Here’s a good place to get your inbound game going!

Read More

Everything You Need to Know About Using Snapchat for Recruitment

by Vicky Lynch | Aug 31, 2016

 |  college recruitment, inbound marketing

At this point, you are probably feeling pretty confident about how to use various social media sites like Facebook, Twitter and Instagram in your inbound marketing efforts.

What about Snapchat?

Snapchat is an app that can be downloaded to an iPhone or android device. The user can then chat with friends through pictures, images and captions. Kind of like texting but with pictures and video. And it’s spread like wildfire.

Read More

The What, Who, How and When of Recruiting Students Online

by Leah Peters | Aug 29, 2016

 |  college recruitment, inbound marketing

What a great online student recruitment strategy looks like now.

Online student recruitment isn’t just about the strategic placement of ads. It’s not about having a great website and a couple of blogs. It isn’t even about being active on Facebook, Twitter, and Instagram.

Sure, all those things are a part of the plan. But student recruitment success requires more than these things.

Student recruitment success requires strategy.

Read More

Subscribe for Updates

Recent Posts