The Educated Marketer

 

2017 Instagram Essentials

by Vicky Lynch | Oct 11, 2017

 |  college recruitment, inbound marketing

There is an old saying that a picture is worth a thousand words. And in today’s world of nonstop photos and content being delivered every second, it rings even more true. While many social media networks these days deliver visual content and videos, Instagram cuts through the clutter and focuses solely on high quality pictures and videos.

There is some method to the madness. Our brains love images. SearchEngineJournal reports 90% of information transmitted to the brain is visual and those visuals are processed 60,000 times faster than text.

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2017 YouTube Essentials

by Vicky Lynch | Sep 27, 2017

 |  college recruitment, inbound marketing

Do you remember when sending someone a video meant you downloaded it to a CD and popped it in the mailbox? Or worse, maybe you sent a VHS? YouTube changed all that about twelve years ago. Now we take for granted that anyone with a smartphone can share a video instantaneously with the click of a button.

The capabilities are incredible. An average Joe in Chicago can share a video that can go viral and be viewed millions of times by people around the world. A teenager in a small town can become famous overnight from posting videos of themselves singing or doing makeup tutorials. Your company could be reaching thousands of new consumers or clients by creating a free YouTube Channel.

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2017 LinkedIn Essentials

by Vicky Lynch | Sep 13, 2017

 |  college recruitment, inbound marketing

LinkedIn is the business professionals’ networking social media platform. It’s a great place to build your personal network, reconnect with colleagues and classmates, find and build relationships with influencers in your industry and discover companies and search for new career opportunities. The interface is similar to Facebook, and easy to use.

Lifewire says LinkedIn is like a traditional networking situation where you meet people and pass out business cards, except you are making “connections” with others and you all have your professional accomplishments laid out on your personal page. So less small talk, more business.

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2017 Twitter Essentials

by Vicky Lynch | Aug 31, 2017

 |  college recruitment, inbound marketing

Welcome to the next installment of our Social Media Essentials 2017 series. Today we focus on Twitter, perhaps the most misunderstood of the social media platforms. Lifewire.com sums it up well when they report that Twitter is many different things to many different people. It’s used as a microblog, social messaging, a business tool, a news reporting service and a marketing tool.

Read on to discover exactly how you can use this valuable platform to promote your business.

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How Do Your Conversion Rates Rate?

by Vicky Lynch | Aug 24, 2017

 |  college recruitment, inbound marketing

One of the benefits to inbound marketing is that the converted leads generated tend to be a higher quality than those of traditional marketing. According to Marketing Sherpa, in the education field, whether you are generating traffic through emails, advertising or social media, typically 8% of website visitors on average are converted into applicants.

The stakes in higher education marketing are high. After all, an education is one of the largest expenses and biggest investments a person will make in their lifetime.

So how does your conversion rate stack up to the industry average? If your rate is low, you can work to improve it through Conversion Rate Optimization (CRO), the method of using analytics to convert more web visitors into leads, and by implementing a couple other relatively easy fixes.

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2017 Facebook Live Essentials

by Vicky Lynch | Aug 16, 2017

 |  college recruitment, inbound marketing

Posting live video for the entire world to see can be intimidating to say the least. But for marketers who know what they are doing, the benefits can be huge. Did you know that Facebook Live videos get 3x the views of other videos on Facebook? Yes, you read that right, triple the views.

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2017 Facebook Essentials

by Vicky Lynch | Aug 03, 2017

 |  college recruitment, inbound marketing

Welcome to 2017. Gone are the days of reaching your customers through paper brochures and print ads. Everything is promoted online, for better or worse. The good news is that a social media campaign can be easier on your budget if you know how to reach your consumers. The bad news is that with so many constantly changing media platforms, many people simply don’t know where to start.

Ready or not, we live in the digital age and you either need to adapt or be left behind. But guess what? There’s help on the way!

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Are College Fairs Worthless?

by Vicky Lynch | Jun 15, 2017

 |  college recruitment, inbound marketing

 When we talk about inbound marketing, a lot of the time we point out that the old-school methods of pushing out a message with glossy brochures, mailings and college fairs are simply not as effective as they used to be. But are they worthless?

Take the college fair for example. You may feel like you are spinning your wheels sending reps all over the country to promote your school at college fairs when prospective students have shown that they can hop on your website and get all their questions answered right from their smart phone. And, in fact, 97% of prospective college students have indeed visited a college website on their smartphone.

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Drive Traffic to Your Website

by Vicky Lynch | Jun 01, 2017

 |  college recruitment, inbound marketing

You’ve worked hard to provide valuable content on your website, how do you plan to drive more prospective students and their parents to your website?

Inbound marketing and an effective website go hand-in-hand. The rise of college websites has made all the difference for prospective students. They went from a world where all the information about colleges was located in the library or in the file folders full of viewbooks and brochures that were handed to them at college fairs to a world where all the information (and much more) contained in those papers was at their fingertips 24/7, first on home computers, and now on mobile devices.

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Handpicked Resources for Higher Education Marketing

by Leah Peters | Jan 24, 2017

 |  college recruitment, inbound marketing

The best of the inbound marketing web, just for you.

We scour the web to bring you the best of the best in marketing ideas and resources. Here are some of the things we’re loving lately:

  1. Seth Godin’s blog

Don’t read and subscribe to Seth Godin for a step-by-step marketing primer – read and subscribe to his blog for daily doses of marketing wisdom that is, often enough, wisdom about life itself. For example, in one post, Godin asks us to reconsider paying “the smartphone tax” (not the one that shows up on a monthly bill):

It might be costing you more than you think.

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