What is Inbound Marketing?
Step 1: Attract. Draw them in.
Traditional marketing is outbound -- it’s all about pushing your message out by paying for ads, making cold calls, sending direct mail, and purchasing email lists.
We like to think of it as the crop dusting method. You scatter your message far and wide, and hope it sticks in the right places: that is, that it’ll make it to your target audience.
Inbound Marketing is different. Inbound is all about attracting the attention of your ideal consumer or applicant. It’s about earning your place in their attention.
To attract hummingbirds you plant the kinds of flowers they love in places that are their natural habitat. To attract the attention of the right kinds of students, you’ve got to create the kind of content they’ll come looking for in the places they’ll be looking for it.
How do you attract your ideal applicant? By creating great content, of course -- the kind that’s clickable, share-worthy, and worth coming back for.