The Educated Marketer

 

Do You Know the Digital Habits of Your Prospective Students?

by Vicky Lynch | May 10, 2017

 |  college recruitment plan, college recruitment strategy, website

Do you know the digital habits of your prospective students? We’ve put together some statistics to help you answer this question.

According to a 2015 Pew Research Study, 92% of teenagers report going online daily with 24% online almost constantly. Of course every institution is up to speed with a fully functioning website where prospective students can interface with recruiters and gain general information. However, there are areas where improvements can be made. And understanding students’ habits is the first step in knowing which changes to make to your website and social strategy to reach your audience more effectively.

Check out our infographic compiled with information from a recent Uversity.com study that reveals the internet habits of your prospective students.

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Is Your Website Failing?

by Vicky Lynch | Feb 21, 2017

 |  college recruitment plan, college recruitment strategy, social media recruiting strategy, website

 

Inbound marketing has been called one of the greatest innovations in student recruitment since the launch of the first college websites.

And think about what a leap that was—from a world where the main source of information on colleges was located in a library or in folders full of view books and brochures at college fairs—to a world in which all that information (and more) was at their fingertips 24/7.

The problem is some institutions haven’t gone far beyond that initial innovation.

Read More

Do You Know the Digital Habits of Your Prospective Students?

by Vicky Lynch | Jun 17, 2016

 |  college recruitment plan, college recruitment strategy, website

Do you know the digital habits of your prospective students? We’ve put together some statistics to help you answer this question.

According to a 2015 Pew Research Study, 92% of teenagers report going online daily with 24% online almost constantly. Of course every institution is up to speed with a fully functioning website where prospective students can interface with recruiters and gain general information. However, there are areas where improvements can be made. And understanding students’ habits is the first step in knowing which changes to make to your website and social strategy to reach your audience more effectively.

Check out our infographic compiled with information from a recent Uversity.com study that reveals the internet habits of your prospective students.

Read More

Your Marketing Is Out of Sync With Prospective Students

by Leah Peters | Jun 01, 2016

 |  college recruitment strategy, inbound marketing, social media recruiting strategies

 

Is your admissions team prepared to use inbound marketing methodology to effectively recruit digital natives?

Is your marketing strategy hopelessly analog in a digital world? Are you dialing a rotary when your prospective students are tapping on touchscreens and paying for radio spots when they're listening to podcasts?

Read on if you suspect you may be a marketing dinosaur...and learn how not to go extinct.

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3 Ways Your Website is Failing

by Vicky Lynch | Apr 19, 2016

 |  college recruitment plan, college recruitment strategy, social media recruiting strategy, website

 

Inbound marketing has been called one of the greatest innovations in student recruitment since the launch of the first college websites.

And think about what a leap that was—from a world where the main source of information on colleges was located in a library or in folders full of view books and brochures at college fairs—to a world in which all that information (and more) was at their fingertips 24/7.

The problem is some institutions haven’t gone far beyond that initial innovation.

Read More

6 Rules for Social Media Recruitment Strategy

by Leah Peters | Apr 14, 2016

 |  college recruitment plan, college recruitment strategy, social media recruiting strategy

 

Inbound marketing methodology requires some serious social media savvy. Here’s what you need to know.

No inbound marketing strategy is complete without a robust social media presence. If you’re not using social media to the fullest, there’s simply no way that prospective students will see the great content you’re putting out there.

But there’s more to building a sturdy foundation in social media than setting up accounts with Twitter, Facebook, Instagram, and just pushing content out there. That’s not social media marketing, and it’s not going to help you attain your goals.

To successfully leverage social media as part of inbound marketing methodology, here are some of the things you’ve got to know.

Read More

Inbound Marketing Cheat Sheet

by Leah Peters | Feb 12, 2016

 |  college recruitment plan, college recruitment strategy, email lead generation, social media recruiting strategy

It’s the greatest innovation in student recruitment since the advent of the college website. Here’s what you need to know.

What is Inbound Marketing?

Step 1: Attract. Draw them in.

Traditional marketing is outbound—it’s all about pushing your message out by paying for ads, making cold calls, sending direct mail, and purchasing email lists.

We like to think of it as the crop dusting method. You scatter your message far and wide, and hope it sticks in the right places: that is, that it’ll make it to your target audience.

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What Your Competitors Can Teach You About Inbound Marketing

by Leah Peters | Nov 11, 2015

 |  college recruitment, college recruitment strategy, inbound marketing, social media recruiting strategies

 

How the most successful companies are changing what ‘advertising’ means.

Just because your college or university has a marketing budget that’s closer to “shoestring” than “sizable” doesn’t mean that you can’t compete against larger institutions with bigger checkbooks.

As industry-leading blog HubSpot put it, the marketing strategy we call inbound marketing methodology “helps level the playing field for marketers with less budget, and more brains.”

Even if you’re lucky to have abundant marketing funds at your disposal, you can learn a lot from companies big and small that leverage the power of inbound to see their sales grow.

Here are some of the ways successful companies are using inbound marketing:

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3 Signs Your Marketing Methodology Is Out of Sync With Prospective Students

by Leah Peters | Nov 09, 2015

 |  college recruitment strategy, inbound marketing, social media recruiting strategies

 

Is your admissions team prepared to use inbound marketing methodology to effectively recruit digital natives?

Is your marketing strategy hopelessly analog in a digital world? Are you dialing a rotary when your prospective students are tapping on touchscreens and paying for radio spots when they're listening to podcasts?

Read on if you suspect you may be a marketing dinosaur...and learn how not to go extinct.

1. Most of your marketing efforts involve advertising

Does your enrollment management strategy rely heavily on advertising?

How much of your budget is currently allocated for purchasing ads?

If you’re a higher education marketing professional and you’re trying to use advertisements to do the work of marketing for you, chances are, it’s not going to go very well.

Traditional advertising isn’t working so well these days. Why should a consumer -- or a prospective applicant -- trust your messaging about the institution you represent? When today’s rising juniors and seniors (and their parents!) start thinking about college, your advertisements may well be off their radar entirely.

Digital natives -- young people who’ve grown up connected to the Internet -- are great at ignoring your ads. That’s the bad news. Spend all you want, but those rented lists and purchased ads won’t do much good when you’re putting them in front of people who’ve grown up as experts in tuning them out.

So how do digital natives make purchasing decisions?

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6 Rules for Social Media Recruiting Strategy According to Inbound Marketing Methodology

by C. Grant & Company | Oct 26, 2015

 |  college recruitment plan, college recruitment strategy, email lead generation, social media recruiting strategy

 

No inbound marketing strategy is complete without a robust social media presence. If you’re not using social media to the fullest, there’s simply no way that prospective students will see the great content you’re putting out there.

But there’s more to building a sturdy foundation in social media than setting up accounts with Twitter, Facebook, Instagram, and just pushing content out there. That’s not social media marketing, and it’s not going to help you attain your goals.

To successfully leverage social media as part of inbound marketing methodology, here are some of the things you’ve got to know.

Read More

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