The Educated Marketer

 

Inbound vs. Outbound (hint: inbound’s going to win!)

by Leah Peters | Mar 10, 2016

 |  college recruitment strategey, inbound marketing, email lead generation

Take a deep breath. You can do this—you have nothing to lose but that poor ROI.

 
“Outbound marketing is dead.”
 
That’s what marketing professionals at the industry-leading marketing platform HubSpot believe. Today’s consumers, like today’s prospective students, have had it with the old methods of marketing.
 
They ignore your ads.
 
They hang up on your cold-calls. Actually, they don’t pick them up to begin with.
They don’t want to feel like you’re selling something.
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Overcome Your Fear of Inbound Marketing Methodology

by C. Grant & Company | Oct 28, 2015

 |  college recruitment plan, college recruitment strategey, email lead generation, social media recruiting strategy

“Outbound marketing is dead.”

That’s what marketing professionals at the industry-leading marketing platform HubSpot believe.Today’s consumers, like today’s prospective students, have had it with the old methods of marketing.
They ignore your ads.
They hang up on your cold-calls. Actually, they don’t pick them up to begin with.
They don’t want to feel like you’re selling something.

What we’ve been seeing in recent years is a major disruption in the way marketing works, based on a seismic shift in how prospective students -- along with all other consumers -- behave.

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