We tried to think of reasons schools wouldn’t add inbound to their promotional mix. We couldn’t think of any.
#1—It’s Cost Effective
Schools are adding inbound marketing methodology to their promotional mix because it offers an amazing return-on-investment (ROI) when compared to traditional, outbound marketing strategies like direct mail.
In fact, inbound marketing strategies have been found to be remarkably cost effective—costing 62% less per lead than traditional marketing methods.
Implementing inbound marketing methodology can work alongside your institution’s existing website and email platforms—it doesn’t require huge new investments in Web and IT tech. The sophisticated technology that supports inbound marketing automation allows you to manage increased contact with prospects without additional investment.