The Educated Marketer


4 Reasons Why Your Website Visitors Aren’t Converting

by Vicky Lynch | Aug 16, 2016

 |  college recruiting strategies, college recruitment plan

Do you ever feel like you are doing everything right in your inbound marketing campaign but you’re just not seeing the results you’d expected?

Your higher education institution is hip to the content marketing game. You know how to build a winning website and blog and how to capture attention via social media channels like Facebook, Twitter and Snapchat. You may have a million unique visitors a month, but definitely not a million prospective applicants a month.

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3 Ways to Freshen Your Inbound Marketing Strategy for Fall

by Vicky Lynch | Aug 10, 2016

 |  college recruitment plan, social media recruiting strategy

Fall is a magical time on a college campus. Students are excited to be back and eager to start a new school year, and students and faculty alike have a fresh slate. As the heat of summer weather gives way to crisp fall temperatures, there is just a fresh sense of renewal in the air.

And with all new beginnings, fall is also a great time to take a look at your current marketing strategy, to make sure you are staying relevant. The world of inbound marketing is constantly evolving so you need to be constantly accessing and analyzing your plans just to stay current with your competitors.

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4 Ways to Put the SEO in Your SMO

by Vicky Lynch | Aug 02, 2016

 |  college recruitment plan, social media recruiting strategy

At this point in the game, we all know about search engine optimization (SEO). But you may to may not know about social media optimization (SMO). As we have moved from the world-wide-web to the Internet to the internet, the amount of websites is so prolific that search engine results are just not as reliable as they used to be. Many companies are now moving towards optimizing their social media sites because many consumers find it easier to find reliable search results on Facebook, Snap Chat, Pinterest or Twitter vs. a search engine.

SMO particularly lends itself to the world of higher education, where many prospective students prefer to learn about colleges in first-hand accounts rather than from traditional advertisements.

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4 Tips on Using Storytelling in Marketing

by Vicky Lynch | Jun 24, 2016

 |  college recruiting strategies, college recruitment plan

Inbound marketing is all about delivering high quality content that will delight your readers and prompt them to share their information with you because they want more. So it’s no surprise that the best marketers in this new marketing world are storytellers.

What’s more--according to a Onespot infographic, 92% of consumers want ads that feel like a story. The science behind this is that stories activate parts of the brain that make us relate the message with our own ideas and experiences.

Seth Godin, marketing guru and best-selling author highlights the art of authentic storytelling in his book, All Marketers are Liars. He points out that in a world full of nonstop messages, it’s hard to take marketers at face value. However, if we are able to craft authentic stories, then we can capture the imagination of large audiences and gain exposure. We gain trust and we tell a good story.

So how can we begin as marketers to tell stories? How does that work?

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Do You Know the Digital Habits of Your Prospective Students?

by Vicky Lynch | Jun 17, 2016

 |  college recruitment plan, college recruitment strategy, website

Do you know the digital habits of your prospective students? We’ve put together some statistics to help you answer this question.

According to a 2015 Pew Research Study, 92% of teenagers report going online daily with 24% online almost constantly. Of course every institution is up to speed with a fully functioning website where prospective students can interface with recruiters and gain general information. However, there are areas where improvements can be made. And understanding students’ habits is the first step in knowing which changes to make to your website and social strategy to reach your audience more effectively.

Check out our infographic compiled with information from a recent study that reveals the internet habits of your prospective students.

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Does Your Institution Have A Brand?

by Vicky Lynch | May 18, 2016

 |  college recruiting strategies, college recruitment plan

The concept of branding is fairly straight forward, but the process is much less so in the world of higher education.

Entrepreneur defines brand as “a promise to your customer. It tells them what you can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.”

Inside Higher Ed recently published an article discussing why so many universities have similar brands. There’s been a lot of chatter on the internet about it, but basically what it comes down to is that students need to trust an institution if they are going to pursue an education there. The brand matters when students apply, while they are in school and even as alumni.

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Marketers: Are You Optimizing Your Downtime?

by Vicky Lynch | May 13, 2016

 |  college recruiting strategies, college recruitment plan

School’s out for summer! Enrollment for fall semester is set and high school seniors will likely not be making any decisions for the following year until school starts up again. So what’s a higher education marketer to do?

Sometimes when life is completely hectic, it’s hard to keep up, much less try anything new. Natural breaks provide the chance to do a 180 and break out of your comfort zone.

Summer is a great time to set goals and create a fresh new inbound marketing plan for the 2016/2017 recruiting season.

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3 Ways Your Website is Failing

by Vicky Lynch | Apr 19, 2016

 |  college recruitment plan, college recruitment strategy, social media recruiting strategy, website


Inbound marketing has been called one of the greatest innovations in student recruitment since the launch of the first college websites.

And think about what a leap that was—from a world where the main source of information on colleges was located in a library or in folders full of view books and brochures at college fairs—to a world in which all that information (and more) was at their fingertips 24/7.

The problem is some institutions haven’t gone far beyond that initial innovation.

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6 Rules for Social Media Recruitment Strategy

by Leah Peters | Apr 14, 2016

 |  college recruitment plan, college recruitment strategy, social media recruiting strategy


Inbound marketing methodology requires some serious social media savvy. Here’s what you need to know.

No inbound marketing strategy is complete without a robust social media presence. If you’re not using social media to the fullest, there’s simply no way that prospective students will see the great content you’re putting out there.

But there’s more to building a sturdy foundation in social media than setting up accounts with Twitter, Facebook, Instagram, and just pushing content out there. That’s not social media marketing, and it’s not going to help you attain your goals.

To successfully leverage social media as part of inbound marketing methodology, here are some of the things you’ve got to know.

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Inbound Marketing--It's Not a Gimmick

by Leah Peters | Apr 12, 2016

 |  college recruiting strategies, college recruitment plan, email lead generation

It’s not a gimmick. It’s not too good to be true. It’s inbound marketing.

Do what you’re already doing…but do it better.

You’re already telling the story of your institution through your existing promotional materials—you’ve got your viewbooks, your virtual tour, your mobile-friendly site, your professional, articulate admissions counselors ready and waiting to talk to prospective students.

You’ve even got tasteful, well-placed ads and some premium purchased email lists. What more do you need?

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