The Educated Marketer

 

Prospective Students, Proactive Students

by C. Grant & Company | Jan 31, 2018

 |  college recruiting strategies, college recruitment plan, email lead generation, social media recruiting strategy

Learn how to implement inbound marketing methodology to generate leads and increase student applications.

Today’s consumers—including prospective students and their parents—don’t sit back and wait for information to come to them.

Think about it: are you more likely to hang on to and browse through fistfuls of brochures and direct-mail glossies that may or may not be offering anything of interest—or are you more likely to search online for the answers to your questions and the solution to your needs?
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Why Your Website Visitors Aren’t Converting

by Vicky Lynch | Nov 09, 2017

 |  college recruiting strategies, college recruitment plan

Do you ever feel like you are doing everything right in your inbound marketing campaign but you’re just not seeing the results you’d expected?

Your higher education institution is hip to the content marketing game. You know how to build a winning website and blog and how to capture attention via social media channels like Facebook, Twitter and Snapchat. You may have a million unique visitors a month, but definitely not a million prospective applicants a month.

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Freshen Your Inbound Marketing Strategy

by Vicky Lynch | Nov 01, 2017

 |  college recruitment plan, social media recruiting strategy

Fall is a magical time on a college campus. Students are excited to be back and eager to start a new school year, and students and faculty alike have a fresh slate. As the heat of summer weather gives way to crisp fall temperatures, there is just a fresh sense of renewal in the air.

And with all new beginnings, fall is also a great time to take a look at your current marketing strategy, to make sure you are staying relevant. The world of inbound marketing is constantly evolving so you need to be constantly accessing and analyzing your plans just to stay current with your competitors.

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Incorporate SMO Into Your Inbound Marketing Plan

by Vicky Lynch | Oct 18, 2017

 |  college recruitment plan, social media recruiting strategy

At this point in the game, we all know about search engine optimization (SEO). But you may to may not know about social media optimization (SMO). As we have moved from the world-wide-web to the Internet to the internet, the amount of websites is so prolific that search engine results are just not as reliable as they used to be. Many companies are now moving towards optimizing their social media sites because many consumers find it easier to find reliable search results on Facebook, Snap Chat, Pinterest or Twitter vs. a search engine.

SMO particularly lends itself to the world of higher education, where many prospective students prefer to learn about colleges in first-hand accounts rather than from traditional advertisements.

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Generate Leads and Increase Applications

by Leah Peters | Sep 06, 2017

 |  college recruiting strategies, college recruitment plan, email lead generation, social media recruiting strategy

Learn how to implement inbound marketing methodology to generate leads and increase student applications.

Prospective Students, Proactive Students

Today’s consumers—including prospective students and their parents—don’t sit back and wait for information to come to them.

Think about it: are you more likely to hang on to and browse through fistfuls of brochures and direct-mail glossies that may or may not be offering anything of interest—or are you more likely to search online for the answers to your questions and the solution to your needs?
Read More

Using Storytelling in Marketing

by Vicky Lynch | Jul 06, 2017

 |  college recruiting strategies, college recruitment plan

Inbound marketing is all about delivering high quality content that will delight your readers and prompt them to share their information with you because they want more. So it’s no surprise that the best marketers in this new marketing world are storytellers.

What’s more--according to a Onespot infographic, 92% of consumers want ads that feel like a story. The science behind this is that stories activate parts of the brain that make us relate the message with our own ideas and experiences.

Seth Godin, marketing guru and best-selling author highlights the art of authentic storytelling in his book, All Marketers are Liars. He points out that in a world full of nonstop messages, it’s hard to take marketers at face value. However, if we are able to craft authentic stories, then we can capture the imagination of large audiences and gain exposure. We gain trust and we tell a good story.

So how can we begin as marketers to tell stories? How does that work?

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Are You Optimizing Your Downtime?

by Vicky Lynch | Jun 29, 2017

 |  college recruiting strategies, college recruitment plan

School’s out for summer! Enrollment for fall semester is set and high school seniors will likely not be making any decisions for the following year until school starts up again. So what’s a higher education marketer to do?

Sometimes when life is completely hectic, it’s hard to keep up, much less try anything new. Natural breaks provide the chance to do a 180 and break out of your comfort zone.

Summer is a great time to set goals and create a fresh new inbound marketing plan for the 2016/2017 recruiting season.

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Do You Know the Digital Habits of Your Prospective Students?

by Vicky Lynch | May 10, 2017

 |  college recruitment plan, college recruitment strategy, website

Do you know the digital habits of your prospective students? We’ve put together some statistics to help you answer this question.

According to a 2015 Pew Research Study, 92% of teenagers report going online daily with 24% online almost constantly. Of course every institution is up to speed with a fully functioning website where prospective students can interface with recruiters and gain general information. However, there are areas where improvements can be made. And understanding students’ habits is the first step in knowing which changes to make to your website and social strategy to reach your audience more effectively.

Check out our infographic compiled with information from a recent Uversity.com study that reveals the internet habits of your prospective students.

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Why Your College Needs a Brand Yesterday

by Vicky Lynch | Apr 18, 2017

 |  college recruiting strategies, college recruitment plan

The concept of branding is fairly straight forward, but the process is much less so in the world of higher education.

Entrepreneur defines brand as “a promise to your customer. It tells them what you can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.”

Inside Higher Ed recently published an article discussing why so many universities have similar brands. There’s been a lot of chatter on the internet about it, but basically what it comes down to is that students need to trust an institution if they are going to pursue an education there. The brand matters when students apply, while they are in school and even as alumni.

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Is Your Website Failing?

by Vicky Lynch | Feb 21, 2017

 |  college recruitment plan, college recruitment strategy, social media recruiting strategy, website

 

Inbound marketing has been called one of the greatest innovations in student recruitment since the launch of the first college websites.

And think about what a leap that was—from a world where the main source of information on colleges was located in a library or in folders full of view books and brochures at college fairs—to a world in which all that information (and more) was at their fingertips 24/7.

The problem is some institutions haven’t gone far beyond that initial innovation.

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