There are some persistent myths out there about using inbound marketing for student recruitment. Here’s why they’re wrong.
Misconception #1: “Inbound marketing takes way too much time!”
Here’s why that’s wrong:
Yes, it takes time to create and maintain content for a mobile-optimized website and distribute that content on well-designed and responsive social media platforms.
Setting up a successful inbound strategy for enrollment takes a significant investment of time—but it’s just that: an investment. And the return on investment (ROI) of inbound is very high. According to HubSpot data, an inbound campaign was a remarkable 95x more effective in terms of ROI than a direct mail campaign!