The Educated Marketer

 

Prospective Students, Proactive Students

by C. Grant & Company | Jan 31, 2018

 |  college recruiting strategies, college recruitment plan, email lead generation, social media recruiting strategy

Learn how to implement inbound marketing methodology to generate leads and increase student applications.

Today’s consumers—including prospective students and their parents—don’t sit back and wait for information to come to them.

Think about it: are you more likely to hang on to and browse through fistfuls of brochures and direct-mail glossies that may or may not be offering anything of interest—or are you more likely to search online for the answers to your questions and the solution to your needs?
Read More

Who Are Your Adult Students and How Are You Reaching Them?

by Vicky Lynch | Nov 15, 2017

 |  college recruiting strategies, social media recruiting strategy

According to a 2013 article from the Wall Street Journal, only 29% of all students are traditional students, i.e. they are attending a four-year university full time right after high school and are living on campus. So, we can only assume as tuitions have continued to rise that percentage may be even lower today. Many colleges are finding that having more non-traditional students is helping them battle rising enrollment fees. And in the years to come, catering to these students will likely be the difference between staying open and shutting your doors.

So, how do you reach the new majority of college students? Are there different tactics you need to use to be most effective in boosting adult student enrollment?

Read More

Why Your Website Visitors Aren’t Converting

by Vicky Lynch | Nov 09, 2017

 |  college recruiting strategies, college recruitment plan

Do you ever feel like you are doing everything right in your inbound marketing campaign but you’re just not seeing the results you’d expected?

Your higher education institution is hip to the content marketing game. You know how to build a winning website and blog and how to capture attention via social media channels like Facebook, Twitter and Snapchat. You may have a million unique visitors a month, but definitely not a million prospective applicants a month.

Read More

The Benefits of A/B Testing

by Vicky Lynch | Oct 04, 2017

 |  college recruiting strategies, social media recruiting strategy

In our last post, 5 Reasons to Love A/B Testing, we looked at five compelling reasons why A/B testing, or split testing as it is also known, can definitely help you convert your website visitors. But if you aren’t familiar with the process, it might be a little intimidating to you.



To review, A/B testing is the process of comparing two slightly different versions of the same webpage, email or social media post to see which option leads to a higher conversion rate. You only change one element at a time in order to make sure you are getting accurate results.

Read More

Convert Your Visitors Into Bona Fide Leads

by Vicky Lynch | Sep 21, 2017

 |  college recruiting strategies, social media recruiting strategy

A/B testing will help you convert your visitors into bona fide leads.



We’ve spent a lot of time on The Educated Marketer talking about ways to increase your web traffic and enhance your content to make your website more effective. A/B testing is the last stop on a long journey to making your website and digital marketing efforts work for you. You need A/B testing once you already have a dynamite website with lots of traffic and relevant content.

A/B testing (otherwise known as split testing) is the process of comparing two slightly different versions of the same webpage, email or social media post to see which option leads to a higher conversion rate. Remember, in order for the test to work, it’s important that when you are running an A/B test, you only change one element at a time like the call-to-action button or an email topic line.

Read More

Generate Leads and Increase Applications

by Leah Peters | Sep 06, 2017

 |  college recruiting strategies, college recruitment plan, email lead generation, social media recruiting strategy

Learn how to implement inbound marketing methodology to generate leads and increase student applications.

Prospective Students, Proactive Students

Today’s consumers—including prospective students and their parents—don’t sit back and wait for information to come to them.

Think about it: are you more likely to hang on to and browse through fistfuls of brochures and direct-mail glossies that may or may not be offering anything of interest—or are you more likely to search online for the answers to your questions and the solution to your needs?
Read More

When Is It A Good Idea To Boost a Facebook Post?

by Vicky Lynch | Jul 18, 2017

 |  college recruiting strategies, social media recruiting strategy

We all know that when it comes to social media, organic traffic—that is the traffic that comes from people clicking on a post they are truly interested in—is the most valuable kind. However, are there times when it does make sense to boost a Facebook post?



With more than one and half billion month users—65% of who use the social media platform daily—Facebook is without question a critical channel for your inbound marketing communications. And according to the American Press Institute, 88% of millennials use Facebook to get their news.
Read More

Using Storytelling in Marketing

by Vicky Lynch | Jul 06, 2017

 |  college recruiting strategies, college recruitment plan

Inbound marketing is all about delivering high quality content that will delight your readers and prompt them to share their information with you because they want more. So it’s no surprise that the best marketers in this new marketing world are storytellers.

What’s more--according to a Onespot infographic, 92% of consumers want ads that feel like a story. The science behind this is that stories activate parts of the brain that make us relate the message with our own ideas and experiences.

Seth Godin, marketing guru and best-selling author highlights the art of authentic storytelling in his book, All Marketers are Liars. He points out that in a world full of nonstop messages, it’s hard to take marketers at face value. However, if we are able to craft authentic stories, then we can capture the imagination of large audiences and gain exposure. We gain trust and we tell a good story.

So how can we begin as marketers to tell stories? How does that work?

Read More

Are You Optimizing Your Downtime?

by Vicky Lynch | Jun 29, 2017

 |  college recruiting strategies, college recruitment plan

School’s out for summer! Enrollment for fall semester is set and high school seniors will likely not be making any decisions for the following year until school starts up again. So what’s a higher education marketer to do?

Sometimes when life is completely hectic, it’s hard to keep up, much less try anything new. Natural breaks provide the chance to do a 180 and break out of your comfort zone.

Summer is a great time to set goals and create a fresh new inbound marketing plan for the 2016/2017 recruiting season.

Read More

How to Make Your Website Relevant

by Vicky Lynch | May 16, 2017

 |  college recruiting strategies, social media recruiting strategy, website

Most Colleges and Universities have a website and online presence, but if their website isn’t usable and their content isn’t useful, websites that are designed to be helpful are defeating their purpose. Read on to find out how you can make your website relevant.



According to a 2014 Uversity Report, 97% of students have visited the website of a college they are interested in but nearly 2/3 of those students found that the experience was “just ok” or “challenging.” In addition to have trouble actually accessing the sites, only 4 in 10 students found the information and content on the college’s website to be relevant.

Read More

Subscribe for Updates

Recent Posts