The Educated Marketer


Stories Marketers Are Talking About Today--September 17

by Vicky Lynch | Sep 17, 2018


Death by Marketing or a Brilliant Move?

Obviously the hot-button marketing topic of the last few weeks is Nike’s Colin Kaepernick campaign. Since the minute the campaign hit—via tweet from Kaepernick--it has been shared, mocked, picked apart, praised and shamed all over every single social media platform and at every office water-cooler. But love it or hate it, the campaign did what it set out to do. Between September 2 and 4, sales sky-rocketed 31%.

On the heels of the tweet that launched fifty-thousand retweets (okay, 56,000 within a couple hours of being posted), Quinnipac University conducted a poll to test popularity of the ad. They polled 1038 people and found that the majority of American voters approved of the ad—with approximately 67% of voters aged 18-34 in that group—a demographic that makes up two thirds of Nike’s customer base.

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It’s been said that there’s no such thing as bad publicity. And while companies like Target can attest that statement just isn’t true, it appears that Nike may come out on top. Despite the resulting boycott and initial 3% stock drop, the campaign, while risky, did appeal to their core audience.

Livestream and Live Video Updates

Google announced last week that G Suite Enterprise subscribers will be able to livestream meetings to up to 100,000 people through Hangouts Meet. Hangouts Meet already allows anyone to dial into a meeting from a phone, but the new enhancement will enable users to watch in view-only mode via the internet or a mobile device.

Twitter has announced they will now put live videos and broadcasts at the top of users’ timelines. The change comes in an attempt to show users what is happening in real-time. The new feature will include breaking-news, sports and personalities.

Are Social Media Platforms Ready for Another Election?

A new study conducted by Stanford University and New York University between 2015 and 2018 has found that since 2016, fake news and propaganda have been getting less engagement on Facebook and more on Twitter. It suggests that the campaigns against fake news have been at least somewhat effective thus far. Facebook has been actively fighting-this-fight since 2017, while Twitter has just begun the battle.

And the security measures continue at the social-media-giant. Mark Zuckerberg announced Wednesday--via a lengthy blog post--that the company is working to make Facebook safer from election interference in the upcoming mid-term elections. They are on their way to hiring an additional 10,000 employees world-wide to specifically work on safety and security issues.

Dynamic Ads are Here

Do you advertise on LinkedIn? This week, the platform launched Dynamic Ads, which allows companies to engage with its’ 500 million users through ads personalized for them. LinkedIn promises that the new feature will “capture your audience’s attention in a way that standard display ads can’t” and even reports 2x the click-through rate. Check out the full 411 and decide if it might be right for you.

Well, that’s our round-up of need-to-know marketing news from the past two weeks. Subscribe now to make sure you don’t miss out!  

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