The Educated Marketer


Stories Marketers Are Talking About Today--June 15

by C. Grant & Company | Jun 15, 2018


The End of Net Neutrality As We Know It

As of June 11, the way the internet has been policed since the Obama administration has ended. Net Neutrality was originally put in place to prevent internet providers from charging more for certain content or giving preferential treatment to some websites. The concern is that large businesses could pay for premium speeds or enhanced access to consumers over small ones. Or that providers could start charging for tiered-packages of apps and websites, like cable providers who offer packages of channels.

While the law-change could very well change the way we use and pay for the internet, many experts say that changes are likely to happen slowly, when net neutrality is out of the spotlight and consumers aren’t paying as much attention. And while some cable and internet providers may choose to block or slow down competitors, many still have policies in place promising to preserve the “internet experience” and to not give preferential treatment to websites or services.

No news is good news for now, but the lesson here is stay alert.

Screen Shot 2018-06-15 at 2.15.03 PM 

Snap to It

Big stuff going on at Snapchat this month. First of all, on the heels of the Snappables launch last month—interactive augmented games that are controlled through touch, motion and facial expressions—Snapchat will be rolling out new lenses that respond to sound. The more sound in the background, the faster the lens will change.

Snapchat has also began running 6-second ads that users can’t skip. The ads are like ones you would see on TV and will only run during Snapchat shows. The change comes after advertisers complained that users were only viewing 2-seconds of their commercials. Snapchat hopes to strike a better balance in keeping advertisers, investors and of course, users, happy.

Still not using Snapchat for your business? Here’s a useful article to help you take advantage of what the platform has to offer.

Ads, More Ads and Social Media News You Can Use

Google is testing new ad cards and placing them right in the middle of the Google Feed, making them pretty-hard to avoid for mobile users. When asked about the new ads, Google confirmed it was just in the test stages and is “always testing new ways to improve our experience for our advertisers and users”.

Verizon and AT&T are planning to offer higher priced and more targeted ad campaigns to companies like Time Warner by utilizing user data—including locations and media consumption. Not exactly the type of news consumers are excited to hear but shows nothing is private anymore.

Instagram has added new features to help users personalize their feeds. In the next couple weeks, they will be rolling out a “mute” function which will allow users to “mute” friends’ feeds and stories without unfriending them. They have also added a “all caught up” alert, which will indicate users have seen all photos and stories from the past 48-hours.

Well, that’s our round-up of need-to-know marketing news from the past two weeks. Subscribe now to make sure you don’t miss out!  

As we continue to see companies scramble to provide effective ad campaigns, paid ads continue to decline in ROI. Does your company have a content marketing strategy? Content marketing provides a value to your customers, making you a trusted source, first for information, next for your products and services.

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