Traditional marketing and its shortcomings
When’s the last time you opened your mailbox -- whether physical or electronic -- and looked carefully through all the random offers and ads that have come your way?
I’d be willing to bet that it’s been a while.
Ads for a free estimate for a bathroom remodel? Not especially relevant if I happen to be a renter.
College recruitment materials addressed to my fourth grader? A waste of marketing dollars -- we’re just not there yet!