The vast majority of today’s prospective students -- a whopping 97%! -- are reaching out to the college or university they’re interested in first -- and do much of their own research about the school online and on their own time.
Just 3% of students in this study said that they waited for a college to contact them before getting in touch for more information or to apply.
This means that your institution’s strategy for student recruitment has got to be nimble -- you can’t rely exclusively on old strategies, such as cold-calling and direct mailing. And your admissions team needs to be up-to-the-minute on how today’s college-bound students use the Internet.
The stakes for being out of touch are high. If you’re not up on how rising juniors and seniors are using the web…