How to use this dynamic new marketing tool, which disrupts traditional marketing and lets colleges and universities attract students, parents—and applicants—reach their enrollment goals.
Inbound marketing is a technique tailored to the needs of contemporary consumers.
Most of us stream TV shows and movies, use DVR to speed through advertisements, block pop-up ads, ignore sidebars, avoid advertisement links, and drop direct mail in the recycling bin. Clearly, it’s time for a change.
The situation is no different when it comes to student recruitment. Anyone with a junior or senior has experienced the deluge of unsolicited college marketing materials filling the mailbox—and the recycling bin.
Unsolicited mailings are an example of traditional marketing—or what savvy marketers are now calling outbound marketing. Outbound marketing pushes content out: it cold-calls, buys email lists and ad space, and, in today’s crowded media landscape, often has to shout (or pray!) to be heard.