We’ve reached the point where we need to talk about the engine that drives inbound—great content.
By now, you understand that inbound marketing is about drawing prospective customers in rather than pushing your message out. You understand that it’s about creating an inviting virtual space and extending a hand for leads to get in touch and stay in touch. You understand that it’s about listening as much as (or more than!) you speak, understanding what your prospective students are looking for and where they’re looking for it, and here’s where we reach the question of content: what is it, and what makes it great?