Reading time: 2.5 minutes AI marketing tools and algorithms are all very well and have their place, but if the consumer, who is a person, becomes just a number or piece of data to be manipulated by AI, companies have ...

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Reading time: 2.5 minutes In a previous post, 6 Steps to Creating an AI Marketing Strategy, we talked about some of the practical things you need to think about as you research AI solutions for your marketing strategy. ...

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Reading time: 2.5 minutes Marketing has always been about psychology. We anticipate what will create the environment to make a person take a unique action and we strategize accordingly with tactics to get the result we ...

Reading time: 2.5 minutes While AI brings many benefits for digital marketers, it is important to be aware that there is a darker side to these tools. It’s easy to think that because these tools exist, then their ...

Reading time: 2.5 minutes The world of AI marketing may be unfamiliar to you, but it will soon be the major way that digital marketing is accomplished. Marketers can no longer afford to ignore this trend as more and ...

Reading time: 2.5 minutes You’re an experienced marketer. But you haven’t yet taken the plunge into the world of AI for digital marketing. Your current strategies and tactics have worked well enough, right? We agree ...

Reading time: 2.5 minutes While AI is going to revolutionize many facets of digital marketing, there will always be a need for humans. AI is not going to eliminate marketing jobs, whatever anyone may say. These systems ...

Reading time: 2.5 minutes More and more marketers are getting on board with AI marketing. They’re using new tools and finding new and better ways to reach people. They’re outsmarting their competitors and staying a step ...