Advertisers: Don’t Fear, Help is Here!
Having the right message, design, ad words and timing across multiple platforms is a HUGE challenge for today’s marketers.
Google wants to help. The company has announced a new suite of machine learning tools, aimed at helping marketers create more effective ads. The new products include responsive search ads, maximum lift for YouTube, local campaigns and smart shopping campaigns. Marketers who tested the services saw a 15% increase in click-throughs.
Facebook wants to help too. The company has announced a new augmented reality feature that allows users to virtually try on items with “just-one-click”. The new feature was designed to give advertisers more bang-for-their-buck on the platform. At launch, the feature is limited to users in the US.