Once upon a time, not long ago and not far away, college and university admissions professionals could rely on a handful of tried-and-true marketing methods; glossy brochures, recruiter phone calls, magazine ads and of course, the college fair. In this bygone era, the goal of higher education marketers was to push the word out by every reasonable means, including advertising in print and on billboards and television, hoping the message would stick.
But those days are gone.
Now we live in a world where the prospective students are digital natives, meaning they have never lived in a time when what they needed to know wasn’t available at the touch of a button or the swipe of a finger. Now college marketers are fighting a seemingly losing battle for students’ attention. Inbound marketing is the way to gain the attention back.
Inbound marketing is here, are you ready? Take our quiz.