Do you remember when sending someone a video meant you downloaded it to a CD and popped it in the mailbox? Or worse, maybe you sent a VHS? YouTube changed all that about twelve years ago. Now we take for granted that anyone with a smartphone can share a video instantaneously with the click of a button.
The capabilities are incredible. An average Joe in Chicago can share a video that can go viral and be viewed millions of times by people around the world. A teenager in a small town can become famous overnight from posting videos of themselves singing or doing makeup tutorials. Your company could be reaching thousands of new consumers or clients by creating a free YouTube Channel.