The Educated Marketer

 

Vicky Lynch

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2017 YouTube Essentials

by Vicky Lynch | Sep 27, 2017

 |  college recruitment, inbound marketing

Do you remember when sending someone a video meant you downloaded it to a CD and popped it in the mailbox? Or worse, maybe you sent a VHS? YouTube changed all that about twelve years ago. Now we take for granted that anyone with a smartphone can share a video instantaneously with the click of a button.

The capabilities are incredible. An average Joe in Chicago can share a video that can go viral and be viewed millions of times by people around the world. A teenager in a small town can become famous overnight from posting videos of themselves singing or doing makeup tutorials. Your company could be reaching thousands of new consumers or clients by creating a free YouTube Channel.

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Convert Your Visitors Into Bona Fide Leads

by Vicky Lynch | Sep 21, 2017

 |  college recruiting strategies, social media recruiting strategy

A/B testing will help you convert your visitors into bona fide leads.



We’ve spent a lot of time on The Educated Marketer talking about ways to increase your web traffic and enhance your content to make your website more effective. A/B testing is the last stop on a long journey to making your website and digital marketing efforts work for you. You need A/B testing once you already have a dynamite website with lots of traffic and relevant content.

A/B testing (otherwise known as split testing) is the process of comparing two slightly different versions of the same webpage, email or social media post to see which option leads to a higher conversion rate. Remember, in order for the test to work, it’s important that when you are running an A/B test, you only change one element at a time like the call-to-action button or an email topic line.

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2017 LinkedIn Essentials

by Vicky Lynch | Sep 13, 2017

 |  college recruitment, inbound marketing

LinkedIn is the business professionals’ networking social media platform. It’s a great place to build your personal network, reconnect with colleagues and classmates, find and build relationships with influencers in your industry and discover companies and search for new career opportunities. The interface is similar to Facebook, and easy to use.

Lifewire says LinkedIn is like a traditional networking situation where you meet people and pass out business cards, except you are making “connections” with others and you all have your professional accomplishments laid out on your personal page. So less small talk, more business.

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2017 Twitter Essentials

by Vicky Lynch | Aug 31, 2017

 |  college recruitment, inbound marketing

Welcome to the next installment of our Social Media Essentials 2017 series. Today we focus on Twitter, perhaps the most misunderstood of the social media platforms. Lifewire.com sums it up well when they report that Twitter is many different things to many different people. It’s used as a microblog, social messaging, a business tool, a news reporting service and a marketing tool.

Read on to discover exactly how you can use this valuable platform to promote your business.

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How Do Your Conversion Rates Rate?

by Vicky Lynch | Aug 24, 2017

 |  college recruitment, inbound marketing

One of the benefits to inbound marketing is that the converted leads generated tend to be a higher quality than those of traditional marketing. According to Marketing Sherpa, in the education field, whether you are generating traffic through emails, advertising or social media, typically 8% of website visitors on average are converted into applicants.

The stakes in higher education marketing are high. After all, an education is one of the largest expenses and biggest investments a person will make in their lifetime.

So how does your conversion rate stack up to the industry average? If your rate is low, you can work to improve it through Conversion Rate Optimization (CRO), the method of using analytics to convert more web visitors into leads, and by implementing a couple other relatively easy fixes.

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2017 Facebook Live Essentials

by Vicky Lynch | Aug 16, 2017

 |  college recruitment, inbound marketing

Posting live video for the entire world to see can be intimidating to say the least. But for marketers who know what they are doing, the benefits can be huge. Did you know that Facebook Live videos get 3x the views of other videos on Facebook? Yes, you read that right, triple the views.

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2017 Facebook Essentials

by Vicky Lynch | Aug 03, 2017

 |  college recruitment, inbound marketing

Welcome to 2017. Gone are the days of reaching your customers through paper brochures and print ads. Everything is promoted online, for better or worse. The good news is that a social media campaign can be easier on your budget if you know how to reach your consumers. The bad news is that with so many constantly changing media platforms, many people simply don’t know where to start.

Ready or not, we live in the digital age and you either need to adapt or be left behind. But guess what? There’s help on the way!

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When Is It A Good Idea To Boost a Facebook Post?

by Vicky Lynch | Jul 18, 2017

 |  college recruiting strategies, social media recruiting strategy

We all know that when it comes to social media, organic traffic—that is the traffic that comes from people clicking on a post they are truly interested in—is the most valuable kind. However, are there times when it does make sense to boost a Facebook post?



With more than one and half billion month users—65% of who use the social media platform daily—Facebook is without question a critical channel for your inbound marketing communications. And according to the American Press Institute, 88% of millennials use Facebook to get their news.
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Using Storytelling in Marketing

by Vicky Lynch | Jul 06, 2017

 |  college recruiting strategies, college recruitment plan

Inbound marketing is all about delivering high quality content that will delight your readers and prompt them to share their information with you because they want more. So it’s no surprise that the best marketers in this new marketing world are storytellers.

What’s more--according to a Onespot infographic, 92% of consumers want ads that feel like a story. The science behind this is that stories activate parts of the brain that make us relate the message with our own ideas and experiences.

Seth Godin, marketing guru and best-selling author highlights the art of authentic storytelling in his book, All Marketers are Liars. He points out that in a world full of nonstop messages, it’s hard to take marketers at face value. However, if we are able to craft authentic stories, then we can capture the imagination of large audiences and gain exposure. We gain trust and we tell a good story.

So how can we begin as marketers to tell stories? How does that work?

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Are You Optimizing Your Downtime?

by Vicky Lynch | Jun 29, 2017

 |  college recruiting strategies, college recruitment plan

School’s out for summer! Enrollment for fall semester is set and high school seniors will likely not be making any decisions for the following year until school starts up again. So what’s a higher education marketer to do?

Sometimes when life is completely hectic, it’s hard to keep up, much less try anything new. Natural breaks provide the chance to do a 180 and break out of your comfort zone.

Summer is a great time to set goals and create a fresh new inbound marketing plan for the 2016/2017 recruiting season.

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