Inbound marketing is all about delivering high quality content that will delight your readers and prompt them to share their information with you because they want more. So it’s no surprise that the best marketers in this new marketing world are storytellers.
What’s more--according to a Onespot infographic, 92% of consumers want ads that feel like a story. The science behind this is that stories activate parts of the brain that make us relate the message with our own ideas and experiences.
Seth Godin, marketing guru and best-selling author highlights the art of authentic storytelling in his book, All Marketers are Liars. He points out that in a world full of nonstop messages, it’s hard to take marketers at face value. However, if we are able to craft authentic stories, then we can capture the imagination of large audiences and gain exposure. We gain trust and we tell a good story.
So how can we begin as marketers to tell stories? How does that work?