Forecast for 2019
The holidays are fast approaching, as is the end of the calendar year. It’s time to reflect on what worked this year and more importantly, what didn’t. And of course, it’s time to predict what’s going to be the hottest marketing trend of 2019.
According to Buffer, social media personalization is going to be all the rage next year for businesses of all types and sizes. Buffer sites a recent Epsilon study that shows that 80% of consumers are more likely to buy a product if the company offers a personal experience. Computers can do a lot, but for now, this type of marketing will heavily on actual human interaction.