December: A Time to Celebrate?
We made it to December, the last month of 2018 and the most wonderful time of the year! Traditionally, the holidays are a slower time where we take time to reflect on the year and spend time with family and friends. But the marketing world stops for nothing. Here’s what’s been going on.
Executives and share-holders at Microsoft have plenty to celebrate this season. Microsoft has surpassed Apple as the world’s most valuable publicly-traded company. How did they do it? We can all take a lesson from their strategy. They diversified. They focused on the Cloud, new software and platforms like LinkedIn and Skype, and didn’t focus all their efforts on consumer retail products.