Like the generations before it, Gen Z has special characteristics that make
it unique. Understanding these characteristics is essential to higher ed marketers trying to effectively reach this upcoming generation with the right marketing messages and content. If you are banging out messages that aren't resonating with your prospects, you may be missing opportunities to convert those prospects into students.
All college recruiters want to drive qualified prospects into the recruitment funnel. The question is, what's the most effective way to do this that doesn't rely on interruptive marketing techniques with returns on investment that are difficult or impossible to measure? Inbound marketing techniques provide a solution that meets prospects where they are with the information they're searching for. Add these dynamite ideas to your student recruitment strategies toolkit to begin seeing results.
