Here are the top enrollment-boosting lead generation strategies.
Maybe your higher education marketing budget is closer to shoestring than sizable—but that doesn’t mean that you can’t compete with institutions that are able to spend much more on advertising.
Best practices in higher education marketing no longer favor the Goliaths in the field. In a digital age, glossy (and need we remind you, expensive) viewbooks make much less of an impact than, for example, a really great Instagram feed. Nor do millennial students (or, for that matter, their parents!) really want to receive cold calls and direct mail.
That’s bad news for higher education marketers who rely heavily on these techniques—but great news for marketing departments who have big ideas but smaller budgets.