Inbound marketing for higher education hinges on this one moment. It’s essential to get it right.
One of the misconceptions we often hear about inbound marketing is that it’s synonymous with content marketing.
This is understandable: both inbound marketing and content marketing are concerned with content, with earning your way in to the prospect’s attention instead of buying your way in, and with creating and promoting a digital presence that generates real buzz and interest.
So both inbound marketing and content marketing begin with content that is valuable and worthwhile—something your target audience would notice, read, and share without your having to pay someone to push it toward their eyeballs.