#1 -- It’s Cost Effective
Schools are adding inbound marketing methodology to their promotional mix because it offers an amazing return-on-investment (ROI) when compared to traditional, outbound marketing strategies like direct mail.
In fact, inbound marketing strategies have been found to be remarkably cost effective -- costing 62% less per lead than traditional marketing methods.
Implementing inbound marketing methodology can work alongside your institution’s existing website and email platforms -- it doesn’t require huge new investments in Web and IT tech. The sophisticated technology that supports inbound marketing automation allows you to manage increased contact with prospects without additional investment.
The software supporting this marketing program allows us to evaluate what’s working and what’s not. All efforts and strategies are tested and tracked, and all results are integrated into a single report that lets you assess the return on your investment.
Even better? Inbound marketing campaigns don’t have an endpoint. They don’t require additional investment over time. Thanks to the powerful automation capabilities, inbound marketing promotes your institution indefinitely.