For successful enrollment management, today’s college admissions professionals need to be inbound-savvy. Here’s what you need to know.
1. Understand what makes your institution distinctive
Today’s prospective students have more options than ever—from massive open online courses (MOOCs) toward high-quality accredited online education. And they’ve grown up being able to research all their options online. In order to persuade a rising senior that your institution is right for them, you’ve got to offer a coherent and compelling narrative that persuades them that your school could be the right fit.