Social Media—New Facts, a Throwback and the Future of Tech
The Pew Research Center released their latest social-media use findings early this month. Facebook still holds to strong to the #1 spot—nearly 2/3 of U.S. adults report they are users and just about 75% visit the site daily. YouTube also holds a top spot with 73% of adults using the platform. As marketers already know, young adults heavily skew towards Snapchat and Instagram.
The New York Times reported this week on the growing number of firms that investigate and identify bots--fake accounts that follow Instagram celebrity personalities. The services have sprung up on the heels of another report that revealed the number of people buying fake followers to increase the amount they could charge marketers.