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You’re an experienced marketer. But you haven’t yet taken the plunge into the world of AI for digital marketing. Your current strategies and tactics have worked well enough, right? We agree that AI is an unknown, cutting-edge technology when it comes to marketing, but you’d be surprised how much it’s already being used behind the scenes. Our goal in this post is to demystify what AI is and why you might want to begin exploring some options as part of your marketing strategy.
In simplest terms, AI is the use of customer data, machine learning and other computational tools to predict a person’s action or inaction. It does this through analysis of huge amounts of data from social media, email, advertising platforms, the web, and so forth. This enables insights from that data to make better marketing decisions that will boost campaign performance and increase return on investment. Humans just couldn’t crunch the kind of data that AI can and get actionable insights from it.
But why are marketers turning to AI tools apart from their ability to crunch data? Because 76% of customers expect companies to understand their needs and expectations. The marketing game has always been about getting the right message in front of the right person at the right time so that they will take a specific action. AI tools not only sift the data to discover the insights, they can also customize the message for the right person at the right time. That’s powerful!
Here are a four ways you could use AI.
1. Sales Forecasting: AI can gather data about past deals and then relate that data to the outcome of possible current and future campaigns.
2. Understand Customers: Through data analysis, marketers can come to understand their customers in ways they never could before. This enables them to segment audiences, create tailored content and then send that content at the right time via the right platform.
3. Understand Trends: Understanding trends is vitally important because it allows you to predict what your customer might want next and then give it to them before they even know they want it themselves!
4. Advertising: Platforms like Facebook and Google now make it easy to take advantage of AI tools because they’re built right into these platforms.
Our recommendation is to do some research on your own into AI marketing. You could start with our own blog, Marketing in the Age of AI, to get a solid, foundational understanding of how it all works. Start simply, by experimenting with the tools you’re probably already using, like Facebook and Google. Getting on board with AI marketing now makes a lot of sense. You’ll be ahead of the curve with your competitors and you’ll be digging into the next big thing in marketing.
Want to learn more about AI marketing? We put together a guide called The Smart Digital Marketer's Intro to Artificial Intelligence Marketing. Click the button below to get your free guide.