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Your website is the digital first impression for your company. You want to make sure you are using the right tools to make that first impression a good one. AI technology can significantly improve the customer experience on your website and help boost conversions. In this post we look at four ways you can get started integrating AI tools into your website.
The ability to be found for relevant keyword queries is a big deal. Your website needs to be able to show up for these searches if you want to generate traffic and conversions. SEO used to be a labor-intensive task, but thanks to AI tools like Alli AI, Market Muse, BrightEdge and Can I Rank?, the process has become much more efficient and effective. They can quickly identify website issues to improve your search rankings.
Personalization on your website is no longer an option. It’s what people expect. AI tools can help you target each customer’s specific interests. You could use AI to improve purchasing recommendations based on previous user behavior, deliver appropriate content at the right time and on the right channel or increase online conversion rates. Imagine being able to address your potential customers by name or present tailored recommendation. At its best, this form of AI can present uniquely targeted content for each user.
Also known as “conversational agents,” chatbots are often used to take over part of the customer service aspect of a business. They analyze user questions and serve responses based on language and behavior cues. Many people prefer to communicate through messenger apps and services when it comes to getting answers to their questions. Setting up chatbots offers 24/7 Q&A functionality for website visitors. These chatbots could be located in high traffic areas or on pages that generate the highest volume of questions. It would save your business time and money as well as free up employee bandwidth to be used elsewhere. language and behavior cues.
Often, marketers are just taking their best guess when it comes to creating content for their website visitors. With AI tools like Concured, you can collect hundreds of data points on how web visitors interact with your content. AI can uncover important content trends in the data so you can create it more effectively. Tools like Crayon can also view competitors websites and make recommendations based on how their websites change over time, revealing insights about their content strategy.
Why not take the plunge and test one of these tools on your website? Most marketers agree that AI is where the future of marketing is going, so why not jump on the wagon early and give yourself a competitive advantage? Still a little fuzzy on what AI is? Check out 8 Basic AI Terms Marketers Should Know.
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